By Karan Bilimoria
Cobra Beer is a real company luck tale. it's nonetheless one of many quickest turning out to be beer manufacturers within the united kingdom, with a present turnover of £126 million at retail worth. it's exported to over forty five international locations all over the world, and is obtainable national in additional than 6,000 indian eating places, 5,000 grocery store retailers and off-licences, and approximately 6,000 bars, golf equipment and pubs. This ebook will get to the guts of why & how Cobra has constructed into one of many world's best-loved manufacturers, and gives nice company insights for each entrepreneur who desires to carry their imaginative and prescient to life. Read more...
summary: Cobra Beer is a real company good fortune tale. it's nonetheless one of many quickest starting to be beer manufacturers within the united kingdom, with a present turnover of £126 million at retail worth. it's exported to over forty five international locations all over the world, and is offered national in additional than 6,000 indian eating places, 5,000 grocery store retailers and off-licences, and approximately 6,000 bars, golf equipment and pubs. This ebook will get to the guts of why & how Cobra has built into one of many world's best-loved manufacturers, and gives nice company insights for each entrepreneur who desires to deliver their imaginative and prescient to lifestyles
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Extra info for Against the grain : lessons in entrepreneurship from the founder of Cobra Beer
But with the idea well thought out, the brewery signed up, the product developed, the bottles agreed, what more could get BUILDING THE BRAND in the way? Our most valuable asset is the A lot, as I soon found out. Take the Excise Authority, Cobra beer brand. Always, always start your own brand if you can, for example. In India each state or you end up being an agent or a was entitled to charge duty distributor. And with a brand you on alcohol being produced can build value. or consumed in the state.
Why is it that Lance Armstrong has won the Tour de France seven times, something no one else has done? I believe it is his mental attitude. From what I have heard, the only way to win the Tour de France is to ride well on the mountain stages. ’ It is the same with that word ‘No’. You know it is coming, so don’t get disheartened. Your job is to convert that ‘No’ into a ‘Yes’. Your job is to convert threats into opportunities. Your job is to convert frustration into opportunity. Your job is to convert obstacles into opportunities.
Before this, the biggest lump sum we had secured was a £55,000 loan under the small firms’ loan guarantee scheme. The scheme was designed by what was then the Department of Trade and Industry (the DTI; today, the Department for Business, Enterprise & Regulatory Reform) to enable people with good ideas, but no collateral, to raise up to £250,000 in the form of a bank loan. 46 FIRST STEPS Cobra’s first loan was for £55,000, so we were entitled to raise a further £195,000 using the scheme. But there was a snag.
Against the grain : lessons in entrepreneurship from the founder of Cobra Beer by Karan Bilimoria